Not just a logo.
A whole ass brand.

Strategy, identity, packaging, and websites for businesses ready to stop blending in.

Let's Build Yours >
A promotional layout for Devil's Draught beer, featuring images of beer cans and bottles with purple, orange, green, and black labels. The layout includes close-ups of beer mugs and branded merchandise such as a tote bag. The background is dark brown with branding elements and promotional messages.

Your business isn't average. Your brand shouldn't be either. I design bad ass visual identities that actually mean something, not just look pretty on a moodboard. Built for ambitious businesses that want to stand out without selling out.

Branding for rule-breakers, weirdos, and the ones who give a damn.

Services

Services

A collage of marketing and branding materials for Hot Stove Circuit, featuring documents, logos, brand guides, and images of food and people cooking in a restaurant setting.

Brand Identity

  • Your brand's visual foundation, built from strategy up. This is the full package, logo suite, typography, colors, brand assets, and the guidelines to keep it all consistent. Built for businesses ready to own their space and stop second-guessing how they show up.

    • You want a full brand system with all the custom pieces

    • You're done playing it safe and ready to turn heads

    • You need high-impact design to scale or relaunch

    • You want a brand rooted in strategy, not just style

    • Brand Strategy

    • Creative Direction and Mood Board

    • Logo Suite (up to 5 variations)

    • Accessible Brand Color Palette

    • Typography Suite

    • Custom Brand Icons

    • Branded Patterns

    • Social Media Profile Graphics

    • Starter IG Template Pack

    • Detailed Brand Guidelines

  • Investment: Starting at $6,000 Payment plans start at $750

    Timeline: approximately 6 to 10 weeks

I want this >
Multiple boxes of Crikey! Indiana Pale Ale beer stacked on a wooden cart at a store or market.

PACKAGING DESIGN

  • Packaging that does more than hold your product. It tells your story, catches eyes from across the aisle, and makes someone reach for yours instead of the one next to it. Beer cans, cannabis products, retail packaging, label systems, I've done a lot of it and I love this work.

    • You're launching a new product or product line

    • You need packaging that stands out on a crowded shelf

    • You're navigating compliance (cannabis, alcohol, food) and need a designer who gets it

    • You want packaging that feels like an extension of your brand, not an afterthought

    • Packaging Strategy and Direction

    • Custom Illustration or Type Treatment

    • Label or Box Design

    • Print-Ready Files

    • Compliance Review (where applicable)

    • Mockups for Approval and Marketing

  • Investment: Per SKU Pricing varies based on complexity, compliance, and number of SKUs

    Timeline: approximately 4 to 8 weeks

I want this >
A colorful website homepage for Kelly Sundberg, a writing guidance and editing service. It features a smiling woman with red hair and text about her services, approach, and personal introduction.

EARLY ACCESS: Currently offered at intro pricing. Spots are limited.

Website DESIGN

  • A custom Squarespace website that doesn't look like a Squarespace template. Strategy first, design second, build third. I focus on small, beautiful, easy-to-update sites that match your brand and actually convert visitors into clients. No bloat, no plugins from hell, no designer disappearing after launch.

    • You already have a brand and need a site that lives up to it

    • You want something custom but don't need a 40-page site

    • You want to manage and update your own site without breaking it

    • You're tired of looking at your current site and wincing

    • Site Strategy and Sitemap

    • Wireframes

    • Static Design Mockups

    • Full Squarespace Build

    • Mobile Responsive Design

    • Basic SEO Setup

    • Launch Support

    • Tutorial Walkthrough So You Can Actually Use It

  • Investment: Intro pricing starting at $2,000 Standard pricing returns to $4,500+ once portfolio work is complete.

    Timeline: approximately 4 to 6 weeks

I want this >
A collage of various images including a purple square with white text stating "see more from anmade" and illustrated 3D shapes, a man working on a construction site, a chart with data, a woman and girlExamining a piece of paper together, and several other small images and illustrations, all arranged on a purple background with colorful circles.

Brand Strategy

  • Sometimes you don't need a logo. You need a clear point of view, a defined audience, and a brand voice that doesn't sound like everyone else in your industry. Brand strategy is the thinking that makes everything else work, positioning, messaging, audience, voice, and competitive direction. Done standalone or bundled into a full brand identity project.

    • You have a logo but no real direction

    • You're pivoting, expanding, or relaunching and need clarity first

    • You feel like your brand says "we exist" instead of "this is who we are"

    • You want to nail strategy before investing in full visuals

    • Discovery Session

    • Audience Definition

    • Brand Positioning

    • Voice and Messaging Direction

    • Competitive Analysis

    • Creative Direction Recommendations

    • Strategy Document and Deliverables

  • Investment: Starting at $2,500

    Timeline: approximately 3 to 4 weeks

I want this >

Want Even
More?

Add some extra punch to your project. Whether you're launching, rebranding, or expanding, these deliverables keep your visuals sharp and consistent across every touchpoint.

  • Merchandise

  • Posters

  • Business Cards

  • Menus

  • Print Ads

  • Display Ads

  • Album Art

  • Stickers

  • Email Graphics

  • Social Templates

Don't see what you need? Let's chat.

Let's do this >
Products from Luna Zen including CBD bath bubble bottles, a CBD healing balm jar, and a candle. The design features purple and black packaging with a crescent moon logo, set against light purple and white backgrounds. The images also show a person in a bubble bath with foam and a candle, indicating relaxation theme.

The Process,
No Surprises.

How we work together

Phase 1: Setup

01: Inquiry

You fill out the inquiry form. I review it. If we're a good fit, we book a discovery call. If we're not, I'll tell you that and point you somewhere helpful.

02: Discovery

We talk. About your business, your audience, your goals, your competition, and what you've already tried. I ask a lot of questions because the answers shape everything that comes next.

Large purple rightward arrow icon

Phase 2: Strategy & Design

03: Strategy & Moodboards

I pull it all together into a creative direction. You get two moodboards to choose from, plus the strategy and positioning that backs them up.

04: Design

This is where it comes to life. Logo, type, color, full system. You see everything come together and have real input throughout.

05: Revisions

Built-in time for tweaks and refinements. Not 47 rounds of "can you try it in blue," but real, intentional feedback that makes the work better.

Purple right arrow icon against a black background.

Phase 3: Launch

06: Delivery

Final files, brand guidelines, and everything you need to use your new brand without me hovering over your shoulder. Plus an optional support call after launch for when you have that "wait, how do I..." moment.

Purple right arrow icon on a black background.
Start Your Project >

FAQs

FAQs

  • Depends on the project, but most brand identity projects run 6 to 10 weeks, packaging is 4 to 8, and web design is 4 to 6. Brand strategy alone is 3 to 4. I'll give you a real timeline during discovery, not a guess.

  • Yes. Most projects can be split into installments starting at $750. We'll work out what makes sense for your project and budget during discovery.

  • No. A logo without strategy, system, and real-world application is just decoration. I design full brand systems so your logo actually has a brand to live inside of. If you only need a logo, I'm probably not your designer, and that's okay.

  • Small businesses and alternative brands ready to level up. I have a soft spot for breweries, cannabis brands, events, and product businesses, but I work with founders across industries who are tired of playing it safe and ready to build something that actually feels like them.

  • Totally normal. Most clients don't know exactly where to start. That's what discovery is for. We figure out what's actually missing, what'll move the needle, and build a plan that fits your business, not a one-size-fits-all package.

  • Yes. I work with clients all over the country, all over the world honestly. Everything runs through email, calls, and shared docs. Time zones haven't stopped a project yet.

Three smartphone screens displaying tennis-themed promotional graphics are placed on a blue surface. The background includes tennis rackets and a tennis ball.
Collage of six different Wild Root Brewing logo designs, with a background image of beer glasses filled with beer.

Alright
ready to
do this?

Let's build a brand that actually feels like you, and works as hard as you do.

Start Your Project >