Hot Takes.

Honest Opinions.

Real talk on branding, process, and why most of it is done wrong. No filler.

BLOG posts
I'm Not an Artist. I'm a Designer.
I'm Not an Artist. I'm a Designer.

People call me an artist a lot. I get it. I make things look good for a living. But that word's never sat right with me.

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BLOG posts
Why Your Logo Isn't the Problem (And What Actually Is)
Why Your Logo Isn't the Problem (And What Actually Is)

Your logo isn't the problem. But something underneath it is.

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I'm Not an Artist. I'm a Designer.
I'm Not an Artist. I'm a Designer.

People call me an artist a lot. I get it. I make things look good for a living. But that word's never sat right with me.

Read more →