The work that built KRD.

Brand identities, packaging, websites, and the occasional weird passion project. Here's what I've been up to.

BEER | PACKAGING | PRINT | ILLUSTRATION

Dillinger Brewing

Seven years of beer can illustrations for the brewery that started it all.

Dillinger Brewing was my first real packaging client and the project that made beer can design click. Over seven years, I worked directly with the owners on custom illustrations for their lineup, built the label template system that holds the brand together, and designed print and merch along the way. It's the project that turned packaging into the work I love most.

CANNABIS | BRAND IDENTITY | EVENT DESIGN | PRINT

Best in Grass

Cannabis industry awards that don't look like cannabis industry awards.

Brand identity, event materials, and ongoing design support for a national cannabis awards show. The challenge: stand out in an industry where everything looks the same. The result: a brand that earns attention without leaning on every cannabis cliché.

BEER | ILLUSTRATION | PACKAGING

Reuben's Brews

Beer can illustrations as part of an ongoing collaboration with the Built by Top Hat team.

BEER | BRAND IDENTITY | PACKAGING

Devil's Draught

A self-initiated brewery brand built to flex the full range, from strategy to shelf.

AUTHOR | BRAND STRATEGY, IDENTITY & WEBSITE

Kelly Sundberg

Brand strategy, identity, and a website for a writer, editor, speaker, and coach whose voice deserved to live somewhere as strong as her writing.

EVENTS | MUSIC | BRAND IDENTITY | PRINT

Black Renaissance

A music and culture series that needed branding as bold as its lineup.

BEER | ILLUSTRATION | PACKAGING

Mission Brewing

Four years of beer cans, labels, and standing out in a crowded market.

FOOD | EVENTS | BRAND IDENTITY

Hot Stove Circuit

Premium culinary experience that needed branding to match.

EVENTS | SPORTS | BRAND | MERCH

Tucson Roller Derby

Creative direction and merch design for a roller derby team that doesn't take itself too seriously.

Don't take my word for it.

Katie has gone above and beyond for our company!

Mark Kazinec Co-Founder & COO | Best in Grass

I chose Katie because I knew just how intuitive she would be in understanding my vision and brand. I honestly think she understood it better than I did.

Chrissy Tolley Owner | Chrissy Tolley, LLC

Every business needs that person who just gets your brand and knows how to bring it to life visually, and that's Katie.

Jessica Pagni CEO & Founder | Montgomery 30 Marketing

Her creative approach to beer can art has resulted in cans that are not only eye catching but tell a compelling story while consistently standing out on the shelf, giving our products a unique voice in a super competitive market.

Aaron Long VP of Sales & Marketing at Mission Brewery

Katie is a rare talent. I have yet to find anyone as prompt with delivering final designs, a keen eye to detail and an imagination that sets every project apart.

Seanloui Dumas Musician | Founder of Black Renaissance

She didn't just create a brand for me, she created beautiful artwork.

Monica Medina Founder & Owner | Earth To You Farm & Sanctuary

Real words from real clients.

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