The work that built KRD.
Brand identities, packaging, websites, and the occasional weird passion project. Here's what I've been up to.
BEER | PACKAGING | PRINT | ILLUSTRATION
Dillinger Brewing
Seven years of beer can illustrations for the brewery that started it all.
Dillinger Brewing was my first real packaging client and the project that made beer can design click. Over seven years, I worked directly with the owners on custom illustrations for their lineup, built the label template system that holds the brand together, and designed print and merch along the way. It's the project that turned packaging into the work I love most.
CANNABIS | BRAND IDENTITY | EVENT DESIGN | PRINT
Best in Grass
Cannabis industry awards that don't look like cannabis industry awards.
Brand identity, event materials, and ongoing design support for a national cannabis awards show. The challenge: stand out in an industry where everything looks the same. The result: a brand that earns attention without leaning on every cannabis cliché.
BEER | ILLUSTRATION | PACKAGING
Reuben's Brews
Beer can illustrations as part of an ongoing collaboration with the Built by Top Hat team.
BEER | BRAND IDENTITY | PACKAGING
Devil's Draught
A self-initiated brewery brand built to flex the full range, from strategy to shelf.
AUTHOR | BRAND STRATEGY, IDENTITY & WEBSITE
Kelly Sundberg
Brand strategy, identity, and a website for a writer, editor, speaker, and coach whose voice deserved to live somewhere as strong as her writing.
EVENTS | MUSIC | BRAND IDENTITY | PRINT
Black Renaissance
A music and culture series that needed branding as bold as its lineup.
BEER | ILLUSTRATION | PACKAGING
Mission Brewing
Four years of beer cans, labels, and standing out in a crowded market.
FOOD | EVENTS | BRAND IDENTITY
Hot Stove Circuit
Premium culinary experience that needed branding to match.
EVENTS | SPORTS | BRAND | MERCH
Tucson Roller Derby
Creative direction and merch design for a roller derby team that doesn't take itself too seriously.
Don't take my word for it.
Katie has gone above and beyond for our company!
I chose Katie because I knew just how intuitive she would be in understanding my vision and brand. I honestly think she understood it better than I did.
Every business needs that person who just gets your brand and knows how to bring it to life visually, and that's Katie.
Her creative approach to beer can art has resulted in cans that are not only eye catching but tell a compelling story while consistently standing out on the shelf, giving our products a unique voice in a super competitive market.
Katie is a rare talent. I have yet to find anyone as prompt with delivering final designs, a keen eye to detail and an imagination that sets every project apart.
She didn't just create a brand for me, she created beautiful artwork.
Real words from real clients.
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